Essay on Wartime Decision

Essay on Wartime Decision Essay on Wartime Decision Essay on Wartime DecisionAs the president of a country that is engaged in a war with another country, I am responsible for my citizens, but I should act ethically in relation to the citizens of other countries as well. I know that the country has a weapons factory from which it produces bombs and ammunitions that it is using to fight my country. The factory is located in a populated area. As the president I have to decide on a course of action, whether to bomb the weapons factory or not. According to military ethicists, â€Å"the pressures and high stakes in war, the moral legal tensions, and resulting conflicts, and the well-trained, but fallible, human beings making the decisions are inescapable sources of moral error† (Roblyer, 2014, p. 34). The choices that confront me and the consequences of each choice involve certain moral or ethical questions.One of the choices that confront me as the president is to bomb the weapons factory, even if it is located in a densely populate d area. In this case, the bombs targeted the weapons factory could kill civilians living or working nearby. I realize that this choice is unethical in relation to these civilians because the bombs could miss their military target, landing on the territory with dense civilian populations. However, it would be a correct choice to stop aggression against my country and my people. I would be able to destroy the weapons factory and my enemies would lack enough weapons to succeed in military operations. In this case, I could even win the war. Nevertheless, I should act ethically because the consequences of my choice could lead to immorality in military decision making. According to researchers, there are the so-called â€Å"neutralizers† that can effectively operate in any â€Å"wartime decision environment† (Roblyer, 2014, p. 32). These neutralizers make any successful decision morally justifiable. The application of ethics to military decision making is part of internation al law ethics (Johnson, 1999).   It is necessary to assess the actual effects of weapons used.Another choice that confronts me as the president is to avoid bombing the weapons factory. This military decision could be regarded as ethical. In this case, the civilians living or working nearby would not suffer. Opposing the use of the bombs on the densely populated areas, I should find another solution to stop the production of weapons. I would be focused on the use of some other strategies aimed at destroying the specific target, the weapons factory. This fact means I would not use the weapon for destroying a large area, but I would plan an operation locally. For example, skilled sabotage demolitionists could do it, avoiding numerous victims among civilians. Undoubtedly, in this case, there would be no serious damage caused to innocent civilians.Thus, it is necessary to conclude that military decisions should be aimed at avoiding striking a target in populated areas, placing innocent people at risk. As the president of my country, I should minimize harm caused to innocent civilians, even if they are the citizens of other countries. Military targets are not worth the lives of civilians. As the president of a country that is engaged in a war with another country, I should follow â€Å"morality of war† based on the legal standards and norms of international law of war.

Do Tax Cuts Stimulate the Economy essays

Do Tax Cuts Stimulate the Economy essays Cutting taxes by federal, state, and local governments will always stimulate the economy in any economic environment. It seems that the debate on the pros and cons of cutting taxes is more prominent during a recession or downturn in the economy, as is the case now, but tax cuts should always be a top priority for everyone from politicians to voters. The most recent presidential proposal is the Bush Stimulus Package, based on his vision for economic recovery, low taxes, low spending on social services, high military spending. Under his view, reducing tax rates for businesses and rich individuals stimulates investment (Keen 2003, p. A5). Taxes are only one of many factors that affect the economy. National security, the possibility of war, and the insecurity of investors are a few other factors, but since the tragedy of 9-11, the economy has been in a downturn and continues to tumble. It needs something to turn it around and tax cuts are one of the solutions needed, but combining tax cuts with other solutions will help stimulate the economy much faster. The theory of tax cuts stimulating the economy is referred to by most people as supply-side economics as well as several other names such as trickle-down economics or Reaganomics. During the Ronald Reagan presidency, it became known as Reaganomics, but many people today use the terms interchangeably. The central concept of supply-side economics is that cuts in the tax rates spur economic growth by providing entrepreneurs an incentive to invest the extra tax dollars saved by tax cuts, causing many of them to earn more money and pay more taxes on their earnings, even at a lower tax rate, which creates new jobs. These new jobs result in a larger employment base and, therefore more taxpayers. There are more taxpayers because of the newly created jobs, therefore a larger tax base, which means higher tax revenues for the government (Limbaugh 1993, p.117). Debates over t...

The Meaning Of Adhering To A Monotheistic Theology Essay

The Meaning Of Adhering To A Monotheistic Theology - Essay Example Judaism holds on the belief that even with the existence of these gods their religion is built on the relationship of the supreme God and his creations. Jews have ethical monotheism, which brings the concept of unity in humanity. Jews view monotheism in the aspect of one God who sustains and guides all the moral actions on humankind; they take him to be responsible for all the actions that are moral in the world. This belief in only one God represents the way humankind should live, that is if God is one, indivisible and singular then humankind should live as one and in unity. Christians view monotheism as Trinity; this is the belief in one God with three aspects, which are the father, the son and the Holy Spirit. Christianity as the name states mainly revolves around the belief in the son, Jesus Christ, all the early Christians followed Christ. Christians however, view the three aspects of the Trinity to be very relational, evident in the Nicene Creed, that points out they believe in one God creator of all, they believe in Jesus Christ the son of God, and the Holy Ghost. The Nicene Creed has three parts, one dealing with God the creator, the second part the son as the consubstantial deity and the third the holy spirits. As per the Nicene Creed, the son is the savior redeems sinners from their sins, while the Holy Spirit helps guide the church to the truth. The divisions in the Trinity are all relational, bringing in the belief of one singular God that should guide the Christians to unity Muslim mainly views monotheism to bring the concept of unity to humanity. Muslims believe that there is only one God. This God is the creator of all the heavenly and the earthly beings.

IBMs Use of Information Management Concepts Essay - 2

IBMs Use of Information Management Concepts - Essay Example The executive leadership comprises a board of directors. The key person is Virginia Rometty, the chairman, president and the CEO. Other key people in leadership include senior vice presidents in various departments including sales and distribution, marketing a and communication, human resources, General counsel and regulatory affairs, transformation and operations, Global technology services as well as research and solutions portfolio (McKnight, 2013). The practical use of key information management concepts that include: information systems guidelines, assessment, vision, the planning team and the strategic information systems planning process, strategic plan and initiative is essential in achieving the organization's goals and objectives (McKnight, 2013). According to reports on IBM performance, effective use of information systems requires the understanding of the management, organization and technology that shapes the systems Alignment of information systems is effective in the development and maintenance of information systems which supports business operations. This is essential for the improved performance of a business. The IBM performance is an evidence of its strategic position and capabilities, disciplined management systems and dedication of the IBM expertise. Embedded in every aspect of an organization, information management concepts play a critical role in initiatives of governance. Data in an organization is the greatest risk and value source. Poor management of data leads to poor decisions and business results. The ability to leverage trusted, clean data can aid organizations in the provision of better service which is driven by customer loyalty and spending of less effort in complying with regulatory policies. The effective leveraging of information, therefore, increases innovation through optimizing processes and people via creative utilization of information. Considering the ability for enhancing the availability, integrity and quality of data, effective governance aids mitigate risk and increasing the value of risks (McKnight, 2013).  Ã‚  

Happiness Interviews and Happiness Analyzed Essay Example for Free

Happiness Interviews and Happiness Analyzed Essay The first person I interviewed was my mom, Shirley. The reason I chose her is because she is 83 years old and raised seven kids during the early part of the Cold War. She has been married twice, she been broke then been comfortable but not wealthy, and she has seen her share of health problems. For my second interview, I chose a new co-worker named Doug. He is a 21 year old, homosexual, single father. While he does work to pay bills, he grew up in a family with money and usually gets what he asks for. He has never experienced a traumatic event such as a death in the family, serious health conditions, or hard financial times. He is the exact opposite of my mother, making him a perfect comparison. Interview with Shirley Question: What does Happiness mean to you? Response: Well, to me happiness is just being content with life. Bills paid with a little money in my pocketbook, time to relax, and spending time with people I love. Question: Has this always been your definition of Happiness? Why or why not? Response: No, of course not. When I married at 17, I thought happiness was being married and raising a family. However, being as it was just after WWII, birth control was out of my control, and as time went on, my husband failed to work, and the burden of taking care of 7 children on government funds and part-time bartending was almost too much. Happiness had fleeted from my life. My marriage ended after my eighth child died a day after birth and I had a hysterectomy. My husband felt that I was no longer a woman and filed for divorce and custody of our kids. After the divorce, my oldest son left for the Navy and my younger kids had been ordered to life with their father, I was miserable. Finally, I began working full-time, and found happiness within myself. Things got even better when I met your dad. Having a loving husband and a job I loved, I thought I had it all. I had no idea that 7 years after we married, we would get the chance to adopt you, completing the circle. Life was complete and I had never been happier. Question: What was your definition of happiness then? Response: Happiness was staying home and raising you while your dad worked and made enough for us to pay the bills and not be broke, and our family time on the weekend with no worries just each other. Question: After suffering from a life-threatening heart condition leading to open-heart surgery and almost losing your husband to a heart attack, did happiness take on a new meaning? Response: Of course. Now happiness is living one more day to see my wonderful husband, my daughter, and my precious granddaughter. Without that, life would be unbearable. Happiness is also knowing that those you love are happy and satisfied with their lives. Question: Do you think your opinion of happiness will change in the future? Response: Not likely, I mean I am 83 years old. Not much about me is gonna change at this point in my life. (S. Burkhert, personal communication, March 23, 2012) Interview with Doug Question: What does Happiness mean to you? Response: Happiness is doing what I want when I want, not answering to anyone, and having enough money to do whatever. It’s about being comfortable with whom I am as a gay man with a daughter and as a young adult with so many things I want to do. Question: Does it affect your happiness if your actions cause someone else sadness or pain? What about your daughter’s happiness. Response: No, I don’t really care about other people.  I care about me first and if it makes my daughter happy too, then it’s a bonus. I get what I want because if I’m unhappy, nobody’s happy. Question: Have you always been that greedy about your happiness? Response: Yeah, pretty much. Question: Don’t you think everyone has the right to be happy? Response: Sure, as long as it doesn’t affect me. (D. Pittman, personal communication, March 26, 2012) Happiness Analyzed Dawn Burkhert HU300 – Arts and Humanities Kaplan University In The Art of Being Human, Aristippus defined happiness as the sum of total pleasures experienced during one’s lifetime. However, after interviewing two totally different people, reading Chapter 7 in The Art of Being Human, and analyzing my own thoughts about happiness, I do not believe Aristippus’ definition to be accurate. To some, it’s about raising a family and enjoying life’s little moments, to others it’s about personal happiness at any cost, and to a few it is about doing good deeds for other people. Happiness can be fleeting or ever-lasting, can be spiritually influenced or materialistic. For every person, happiness takes on a different meaning. During the first interview with my 83 year old mom, Shirley, family was a key ingredient to her happiness. She was raised to believe in marriage and large families, as well as never putting herself first. Her happiness lies within knowing that she is making her family happy and spending time with her loved ones. She never asks for much, but always gives more than anyone could ever ask. Acts of such selflessness are not as plentiful as in her days, post the Great Depression and during the Cold War. On the other side of the coin, Doug, my second interview is very much the believer is selfish happiness. He feels that his happiness lies with him getting what he wants, when he wants, and without regard to others. As a 21 year old single man, Doug feels that he must always be happy before he can make his daughter happy. He said he would break a promise to his daughter in a heartbeat to do or get something he wanted. He stated that his happiness should come before all others. He has little consideration for others and could care less about other people’s opinions. This seems to be a destructive attitude to have, especially since we will not always get what we want, when we want, or how we want. As for me, I think that happiness should be both about ourselves and those surrounding us. Without happiness, we are nothing more than God-made robots. We were made to feel empathy, sympathy, joy, sadness and other sordid emotions. Happiness is supposed to be the most cherished of emotions according to the emotional state theory of happiness (http://plato. stanford. edu/entries/happiness/). Of all theories of happiness I have researched through the Stanford Encyclopedia of Philosophy, I agree the most with the life satisfaction theory. This theory states that happiness is a positive outlook on a person’s whole life not just a few selected events. The life satisfaction theory is the most applicable of theories I think because it tells us not to pick and choose which events in our life brought us happiness or which we would like to forget. It lends itself to the idea that regret of past events or bitter feelings of things we cannot change is not acceptable†¦be happy with who and what you are regardless of your situation and others’ opinions. That describes me so well and I think everyone should feel this way. Happiness is a wonderful feeling, no matter what it is that makes us feel this emotion. I doubt there will ever be a universal opinion of what happiness really is, what it constitutes, and what brings it to us. Some people are happiest while serving others, some while being served, and others are content just being alone. Regardless of how we obtain happiness, we all deserve happiness.

Artrow of God :: essays research papers

Colonialism is seen as a difficult arrangement that prevents even the best people from acting for the common good. Chapters in which the British officials discuss with one another reveal that while they are not the worst of their type, racism and ignorant condescension more or less come with the territory. On page 174 is a great example â€Å"The white man watched Ezuelu with something like amusement on his face. When the interpreter finished he tightened up his face and began again. He rebuked Ezeulu for showing disrespect for the order of the government and warned him that if he showed such disrespect again he would be severely punished.† The British master plan for governing the Igbo, a plan with which Winterbottom, a seasoned colonial ruler, strongly opposes because it invites exploitation and corruption. The plan is to set up certain African leaders as British spectators. This novel is intercultural because it’s dealing with two different civilizations of society. The two components that exist are modern versus tradition. Achebe is concerned with the toll taken on Igbo people by the replacing of their old beliefs. A lesser son of Ezeulu, Oduchi, is chosen to go a Christian school more or less as a mole to keep his father informed. In a literal and misguided interpretation of scripture, he decides he must crush the head of one of the pythons that are sacred creatures to the Igbo. Achebe is very depictive when writing themes of descriptions of most marriages between characters. He displays this genuine love that exists between the husband and the favored wife, as in the tenderly drawn marriage between Obika and Okuata. On the other hand, the wealthy, greedy Nwaka who opposes Ezeulu at the outset of the book has acquired five wives by the book's end. The position of women within Igbo society is perceived to compromise with polygamy. Older wives often express jealousy of new ones but worse possibilities occur because of the corruption of colonialism. One African elevated to a position of status by the British is said to take any woman he wants without paying the bride price. Within the Igbo culture, women are at highly protected. This is a perfect example of how the language and writing technique communicates to outside readers by using emotions that inform the relations between the races. This novels theme is universal and is capable to relate to readers outside of Africa.

Pride and Prejudice Is Concerned with Various Aspects of Love and Marriage

Pride and Prejudice is concerned with various aspects of love and marriage. Discuss. â€Å"Pride and Prejudice† by Jane Austen, was written in 1797, when women were still dependent on men for their livelihood and marriage was a tool for women of the time to get settled in comfortable households. During the turn of 19th century in England, balls were one of the places to socialise, in other words, an opportunity for most young women to look for suitable husbands.Many of the Jane Austen novels centre on the theme of love and marriage, and it can be said that it presents to us the social history of England. Raymond Williams said, â€Å"Austen’s novels provide an accurate record of that moment in English history in which bourgeois society most evidently interlocked with an agrarian capitalism. † Austen’s Emma is a case in point in which the lead heroine is a match maker and though she herself vows not to marry but eventually falls in love with George Knightley who is the owner of an estate.Similarly, in other Austen novels, the story revolves around men and women interacting and socialising, and leads to an end where the heroine is happily married. Pride and prejudice is not free from such a theme, while marriage is a big concern, we also see development of love and the growth of relationships especially between Jane and Bingley, Elizabeth and Darcy. Pride and Prejudice starts with the comment, ‘It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. This clearly sets out the pace of the story and we come to know that men with property are being highlighted. Mrs Bennet with five daughters to take care of and who also wants to protect her future after her husband’s death, feels it a great responsibility to marry off her daughters in well off households. So, when she hears of a Mr Bingley with ‘four or five thousands a year’, she pesters Mr Bennet to me et him for the sake of her daughters.This shows how she has already raised up her hopes that perhaps ‘he may fall in love with one of them. Mr Bingley is not only in the hunt list of Mrs Bennet but also on several other women’s too in the neighbourhood. Mrs Bennet makes a comment on Mrs Long ‘She has two nieces of her own’, which suggests that she is desperate to get her hands laid on him before he commits to another woman. The question is why women needed to be in this institution of marriage. One reason, as it appears, is the social status, and the other, the future comfort that marriage promises to women. As Wollstonecraft quotes, â€Å"†¦ he only way women can rise in the world- by marriage. † Why Charlotte gives in to marry Mr. Collins is only for a promising future and to free herself from being a burden to her family. Also, Mrs. Bennet throws her daughters into the marriage market in hope of acquiring them a social status. But why did wom en have to run after wealthy men? It is only because women did not have any income of their own during that time, so they needed financial support through their husbands to run their lives.Had this been not the case and if women were working, marriage would not have become a priority of life for women just to gain a stable future and financial status of men would not have mattered then. Even now some mothers like Mrs. Bennet, who have adopted such notions of marriage of that time, still talk about getting their daughters married in good households. For them the future is all about marriage, they can’t separate the thought of their daughter’s future from the thought of them being married one day. Similarly, for Mrs. Bennet, Jane marrying Mr.Bingley is an excellent prospect; Elizabeth, being Darcy’s mistress, has the promise of living a luxurious life. Though Elizabeth is the heroine of the novel, Jane’s life takes a centre-stage in the eyes of the characte rs as she is the most beautiful of all the women, and so everyone is involved in her love life as they believe that with her beauty she can captivate any man of fortune. She is then thrown into the marriage market. From this we also come to know how love is not the first priority but economic status in society is what women want to seek through marriage.We also see how beauty played a role for catching good husbands. Charlotte Lucas who is seen as another potential candidate for Bingley in the beginning, fails because she is not handsome enough. She ultimately marries Elizabeth’s cousin Mr Collins just to gain financial security. This, maybe, because of the lack of education that women received. They were only educated in the arts that were necessary to be a â€Å"lady† and also the ones that would make them a good housewife.Another quote by Wollstonecraft: â€Å"It is acknowledged that they (women) spend many of the first years of their lives in acquiring a smatterin g of accomplishments; meanwhile strength of body and mind are sacrificed to libertine notions of beauty, to the desire of establishing themselves- the only way women can rise in the world– by marriage. And this desire making mere animals of them, when they marry they act as such children may be expected to act- they dress, they paint, and nickname God’s creatures. Not only ‘well-educated young women of small fortune’ were in want of husbands but as Amrita Bhalla in her essay ‘Property Rights of (Wo)men’, writes ‘Even women of fortune were not spared an orientation for marriage- their chief concern was to be â€Å"accomplished† in a specific manner, dictated by the current times. ’ Perhaps, marriage enhanced their status in the society. Lady Catherine de Bourgh is quite astonished when she finds that the Bennet sisters did not draw, play or sing. Single men are the primary target for young women in the novel.We see Elizabeth ’s younger sisters out with men at quite an early age. They are quite attracted by the officers in red coats. We see Lydia and Kitty socialising with the officers and they seem to be the most excited ones at the prospect of marriage. Mrs Bennet encourages them to go out, as she wants to be free from her duty as soon as possible. There is an attitude of urgency towards marriage not only to get husbands of fortune but as in Lydia’s case who runs away with Wikham, is ultimately married to him for the sake of the status of her family in society.She then feels quite proud of the fact to be the first one of her sisters to get married. We also see Mr Collins, a single man with considerable wealth, who wants to marry desperately, keeping his eye on the Bennet sisters. Although, he notices Jane first, after knowing she is taken he settles on Elizabeth but he is refused by her. Jane Austen quotes, ‘It is always incomprehensible to a man that a woman should ever refuse an o ffer of marriage. ’ Mr Collins finally finds civility in Charlotte Lucas and she consents to his marriage proposal for the prospects of future wealth.The narrator comments, ‘Without thinking highly either of men or of matrimony, marriage had always been her object; it was the only honourable provision for well-educated young women of small fortune, and however uncertain of giving happiness, must be their pleasantest preservative from want. ’ While the novel is focused upon different attitudes towards marriage such as marrying for financial security or social status, we see elements of love which sprout slowly and finally blossom by the end of the novel.It’s the love between Darcy and Elizabeth that develops most slowly but as is it does, we see a change in both the characters. Darcy is the first to fall in love, but it is after his proposal is refused, that he reflects upon his behaviour. He then realises his mistake and tries to undo all of them. He tries to restore the honour of the Bennet family by making Wikham marry Lydia. It is his love for Elizabeth that urges him to help her in all way possible. He even gives up on his ‘pride’. This change in him develops a stronger feeling of love in Elizabeth towards Darcy.She too introspects and realises how prejudiced she has been all along. She falls for Darcy but we are not quite sure when exactly her mind changes although she jokes that she happens to change her mind when she visits Pemberley. Therefore, love gives rise to self-reflection and an alteration in attitudes of the main characters. Austen does not directly dwell into love in the beginning of the novel. While marriage is the main focus, love happens eventually between the principal characters.The ‘disagreeable’ and proud Darcy is not fascinated enough to fall for Elizabeth at first sight but as he sees her more and more, he is captivated by the beauty of her eyes. He starts studying Elizabeth’ s character more and more, and falls for her deeply. He ignores his status, while he proposes to Elizabeth, although she does not belong to an equal background. Elizabeth justifies herself in front of his aunt, â€Å"He is a gentleman; I am a gentleman's daughter; so far we are equal. † Darcy being the ‘prince’, who marries an ordinary woman, gives Pride and Prejudice a fairytale ending.Another couple who are affected by love is Jane and Bingley, Jane falls passionately in love with Mr. Bingley and he falls for her. When Bingley deserts Jane, her love only grows for him while he is away. They too have a happy ending when Bingley finally returns for her. Austen is quite subtle in the presentation of love among her characters; they do not delve into passionate love making, but grow feelings of love and care for each other. There are overall five important marriages in the novel: Mr. And Mrs. Bennet, Charlotte Lucas and Mr. Collins, Lydia and Wikham, Jane and Bingle y, Elizabeth and Darcy.Mr. and Mrs. Bennet are quite opposite in their characteristics which is why they have conflict of ideas, and hence, fail as a couple whereas, Charlotte and Mr. Collins do not share any commonality between them either. Both of these couple lack the emotion of passionate love for each other. Charlotte is married to Mr. Collins only for future support and not because she loves him. Wikham and Lydia’s marriage again is not borne out of love, but it is a compromise after their little runaway trip together. The only successful marriages that seem to be are of Bingley and Jane, and Elizabeth and Darcy.Both these pairs are lovers and the men in this case ignore their status and social obligations to marry the women they love. After he hears about Elizabeth and Darcy, Mr Bennet says, ‘If any young men come for Mary or Kitty, send them in, for I am quite at leisure. ’ He is overjoyed for his favourite daughter for finding herself a ‘superior h usband’. Hence, we notice that having a superior husband was considered important at that time and this is one of the points that feminist writers point out in their criticism against Jane Austen because of her including such a statement.She ends the novel on a happy note, with all her heroines happily married. Although, marriage is seen necessary for monetary support but ultimately Austen characters cannot escape love. Mary Wollstonecraft in Vindication of the Rights of Woman felt that if women were better educated, they â€Å"would not then marry for support. † Pride and Prejudice, thus, shows us how the society in 19th century England looked at the social institution of marriage. We can, therefore, conclude that Pride and Prejudice deals with various aspects of ‘love’ and ‘marriage’.

Loyalty Program Essay

We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows:   Before we suggest a customer rewards or loyalty program, it is important to understand what is the company’s long term vision, For whom this program is to be implemented i. e. who are the company’s best customers, what are their needs and expectations, the reasons for having such a program and the expected outcome. So the first question is: What is Cabo San Viejo’s long term vision? Was the company directing its activities in overall achievement of this vision? The vision of the company was to help people live healthier lives. Initially there was a gap between the operational objectives of making people lose weight by way of low calorie diet and the vision of getting people to live healthier lives by inculcating sustainable lifestyle ways. However, this gap had been bridged but the positioning gap remained. Who were Cabo San Viejo’s targeted customers? Was there any gap between targeted and actual customers? If we go by the vision statement, anybody wanting to live a better and healthier life was Cabo San Viejo’s targeted customers. These could include smokers, obese men and women, even obese children, stressed couples or singles, workaholic professionals, over worked top executives and managers etc. However, Cabo San Viejo was attracting mostly females (70%-80% of the guests) with an increasing average age over the years, the last average being 57 in the year 2004. Thus, mostly older females were visiting the resort who wanted to indulge themselves and feel better about their body and themselves. Also, their household income was high. Comparing this with the summer guests, the latter group had less income and was also comparatively younger in population. Thus, we can link the age, income level and affordability. Usually younger people are less wealthy and thus find such vacations expensive. Not only this, the perception of Cabo San Viejo first as a fat camp and then as a boot camp was discouraging people to come there. Also, 67% of guests came through word of mouth indicating that the above line marketing was performing poorly. Campaigns targeting specific groups of people showing indulgence in activities of their interest like hiking for young crowd, spa treatment for women, consultation for couples etc would be likely to bring out the varied health solutions offered by Cabo San Viejo. What were the needs of the guests at Cabo San Viejo? Was there any gap in meeting the needs or their expectations? The individual needs of the customers varied quite a lot. To understand and cater to the needs of the customers, the company had efficiently trained its reservation staff who helped customers choose the appropriate package as according to their goals and objectives. The very fact that 95% of the customers rated their experience as either very good or outstanding shows that Cabo San Viejo was operating efficiently. However, if Cabo San Viejo was to target a more demanding and younger customer base in future, it would have to exceed is current delivery promise. The needs have been met but the expectations of repeat customers have not been satisfied some of whom have expressed their resentment for not being rewarded for their continued patronization. Therefore we have recognized: Perception of Cabo San Viejo as a boot camp needed to be changed. †¢Young customers needed to be attracted. As they had higher expectations and smaller pockets, loyalty program needed to focus on value proposition by means of discounts etc. †¢Older customers were mostly wealthier and would not be looking for a value deal like the younger customers. Cabo San Viejo had around 5000 repeat customers each year which a healthy figure is making up about 60% of the total arrival figure. Around 3500 new guests arrive each year of which 32% revisited within 5-6 years and 62% of repeat visitors returned again within 5-6 years. The primary reason for not returning was the high costs. Here we reiterate that to attract more repeat customers, value must be offered. Why does Cabo San Viejo need a customer loyalty program? †¢Retention: One of the primary reasons for most loyalty programs is o retain the loyal customers by appreciating them and the business they generate for the company by making them feel special and good about their association with the company. †¢Offer enhanced value proposition: A loyalty program which offers a value deal to its customers who need it will get Cabo San Viejo more patronization. However, it is to be understood that not all customers need or expect value deals. Enhanced Satisfaction: Recognition by way of loyalty program makes a customer feel good and thus enhances satisfaction which in turn leads to more positive word of mouth. †¢Positive Word of Mouth: Around 60% of Cabo San Viejo’s customers called in for inquiry based on word of mouth. †¢Enhance image as a responsive company: Cabo San Viejo explicitly encourages customers to complain if unsatisfied. It is through such feedbacks that Cabo San Viejo has got to know that customers expect such a program implementation. Whenever a company asks for and receives complaints, it is best to respond or may lead to customer resentment. Counter Competition: If not rewarded for loyalty, customers may switch to other competitors. How much is the desired/expected impact? Having analyzed this, we now estimate the impact. The impact of a loyalty program is usually incremental and observed over a period of time. The expected increase in retention is say, 10%1 over a period of say, 5 years2. Also, people coming from reference is expected to increase over the years enabling the company to cut marketing costs elsewhere. 1The expected retention percentage is found either based on internal company data or industry expert advice.

Top Ten Words Confused Words [Q-R]

Top Ten Words Confused Words [Q-R] Top Ten Words Confused Words [Q-R] Top Ten Words Confused Words [Q-R] By Maeve Maddox My cumulative list of â€Å"words commonly confused† continues with ten that begin with the letters Q and R. The confusion relates to spelling or meaning. 1. quote / quotation Traditionally, quote is a verb and quotation is a noun: May I quote you on that? (verb) I used a quotation from Dr. Johnson as an epigraph. (noun) The Chicago Manual of Style includes a note on these words in the â€Å"Good usage versus common usage section,† apparently preferring to preserve the distinction in formal writing. The CMS note also suggests that a difference may exist in the minds of some writers between quote as a noun and quotation as a noun: quotes: contemporary remarks usable in their writing. quotations: wisdom of the ages expressed pithily. 2. quiet / quite This is a spelling problem for speakers who aren’t in the habit of looking closely at words. Quiet functions as noun, adjective, and verb: In the old days, librarians insisted on absolute quiet from the patrons. (noun) Parents often worry when their children are excessively quiet. (adjective) Susan is known as the quiet sister. (adjective) Please do something to quiet that barking dog. (verb) The most common use of quite is as a synonym for the adverb very: They say that Bill Gates is quite rich. (adverb) 3. reign / rein The noun reign refers to the period of rule of a monarch. The verb reign means to exercise sovereign power or authority. The noun rein refers to a strap, usually of leather, that is used to control a horse. The verb rein means to control a horse. Figuratively, rein means to put a restraint on something. For example, â€Å"to rein† or â€Å"rein in† one’s impulses. The most common confusion between these words is with the idiom â€Å"free rein.† The figurative expression derives from horseback riding. To give a horse â€Å"free rein† is to hold the reins loosely and allow the horse a certain amount of free movement. 4. raise / raze The verb raise has many meanings, but the meaning in contrast to raze is â€Å"build up† or â€Å"construct.† The pioneer raised a rudimentary cabin to house his family.† The verb raze means â€Å"tear down† or â€Å"destroy.† â€Å"The historic opera house was razed to make room for a parking deck.† 5. real / really Common in colloquial speech, real is often substituted for the intensifying adverb really. The adjective real means â€Å"actually existing, not imaginary.† This is a real denarius from Roman times. Used as an intensifier, really means very, or thoroughly. Casablanca is a really memorable movie. 6. rebate / refund A rebate is a discount collectible after a purchase. I paid $50 for the headphones, but the rebate was $10, so the final cost was $40. A refund is the full amount of a purchase returned to a customer. The spaghetti-maker didn’t work, so I asked for a refund. 7. regardless / irregardless The adverb regardless means â€Å"without regard to.† Charles intends to buy a herd of llamas, regardless of my objections. The soldier tackled the bomber, regardless of his own safety. Nonstandard irregardless is used by some speakers as either a deliberately humorous portmanteau word or a confused collision of regardless and irrespective. Here’s a serious use of the word from a community non-profit agency in New Jersey: Schools walk a delicate balance. Some schools that have tried to discipline a student for cyberbullying actions that took place off-campus and outside of school hours have been sued for exceeding their authority and violating the student’s free speech right. Irregardless, parents should inform the school if they become aware of any cyberbullying issue. 8. restive / restful Both words are adjectives. Restive means unsettled, restless. Ex. â€Å"Speaking softly, Nancy calmed the restive horse.† Restful means â€Å"full of rest.† Anything that bestows a feeling of calm and invites relaxation is restful. â€Å"Beethoven’s ‘Moonlight Sonata’ is a restful piece.† 9. retch / wretch The verb retch may be defined as â€Å"vomiting or trying to.† â€Å"She retched driblets of green bile.† â€Å"The smell of the Dumpster caused him to retch.† Wretch is a noun. It can mean â€Å"a pitiable person† or â€Å"a vile person.† â€Å"The poor wretch has lost all in the fire.† â€Å"Anyone who would deliberately profit from another’s illness is a miserable, rotten wretch.† 10. rise / raise Used as verbs, rise and raise are often misused. Rise is intransitive. Ex. Here comes the Judge; all rise! The candidate says those things in the hope that his poll numbers will rise. Raise is transitive. It takes an object. Ex. Let us raise a toast to departed friends. Does anyone wish to raise a question? 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The Causes of The English Revolution of 1642 †History Essay

The Causes of The English Revolution of 1642 – History Essay Free Online Research Papers The years 1640 to 1650 were a decade of uncertainty for most of Europe. Many groups revolted in an attempt to restore regional autonomies that had been taken over by a strong central government. Only in England, however, did the revolt turn into a major revolution. Changes slowly permeated England’s central government towards the end of the Tudor dynasty. The gentry class, a land owning social group immediately below the nobles, began gaining momentum. By the time of Elizabeth’s death, the gentry class controlled most of the economic aspect of the country and Parliament. The political changes and the economical changes caused by the gentry combined with the change of dynasties caused conflicts within England. The lack of harmony between the Parliament and the Monarchy eventually evolved into a civil war called the English Revolution. The three overriding causes of the English revolution were financial burdens, Political dilemmas, and religious incongruities. Financial burdens of the monarchs were probably the most predominate factor that contributed to the English revolution. With Elizabeth’s death came the end of the Tudor dynasty, and the new king James I was too bombastic to Parliament’s liking, especially those people of the House of Commons. During the last twenty years of Elizabeth’s reign, her resources had been overtaxed by war with Spain and an economic depression; when she died, Elizabeth I left the throne and a 400,000-pound debt to James I of Scotland. 400,000-pounds was equivalent to a year worth of royal revenues. The House of Commons was a decisive force in passing laws regarding taxes; they resented the king and opposed him in everyway possible. The uncooperative attitude of the Parliament caused James to act against the Parliament’s wishes and laid the foundation of the civil war. The financial problems worsened when the Scots entered England. The inflation of war prices due to changes in war crafts, and the difficulty to earn money forced the king to bargain with the Parliament. However, the negotiations always failed and ended with the king dissolving the Parliament angrily. Political dilemmas were another overriding conflict that contributed to the English revolution. Unlike Elizabeth I, James I viewed his power as unlimited and absolute. When Elizabeth died in 1603, the gentry class was slowly becoming more decisive and important in the House of Commons. The gentry expressed their views of public matters through the House of Commons and eventually posed a serious threat to the monarchy. James I denied some of the authorities of the House of Commons, the gentry responded by openly opposing royal policies and engaged in a running battle with the king. For example, Parliament blocked the union of England and Scotland, and they also drew up an â€Å"Apology† outlining the ignorance of James I. The Parliament convinced James to pass an unprecedented right for parliament to discuss foreign policy. To please the Parliament, Charles I agreed on the Petition of Right. The Petition of Right demanded an end to imprisonment without the consent of Parliament , to martial law in peacetime, and to the billeting of troops among civilians. These demands made the Parliament more powerful than Charles had planned. He betrayed his words and started a feud with Parliament. Without Parliament, the king was unable to charge efficient taxes and pass enforceable laws. The last attempt to compromise between the King and the Parliament took place in early 1640. However Charles refused to change his policies, and the Commons refused to grant a subsidy. Therefore, the Parliament and the Monarch remained at a stalemate and the problems were never solved. Another point of view regarding the diversities of James I, and Charles I to Parliament was that the Parliament idealized James and Charles as Kings of a single nation state of England. But in reality, these kings had stronger ties in Scotland and ventured to find a way to govern Britain as king of England. Monarchs found this was something they could not do, not even in the present days. Religion also served as a catalyst of the English Revolution. Even though none of the overriding factors that caused the war seem to be religious, the leaders of the revolts were all Puritan radicals. The Puritans thought that the Anglican Church established by Elizabeth I was still too close to Catholicism. They felt that the Anglican Church should be replaced by a congregational system in which each local congregation would decide its own form of worship or establish a strictly organized Calvinist system. Oliver Cromwell devoted his time to religious freedom and a constitutional government. Puritans were not a majority of the population that were influential, however, they were very persuasive and courageous. Just like the Puritans, even though religion incongruity was not the overriding factor in starting the English revolution, it contributed greatly in igniting the feuds. â€Å"A revolution is an attempt to overturn the social and political system and create a new structure of society.† stated The Western Experience. The English revolution of 1640 was a futile attempt to overturn a well-established monarchy. The forces (political, economical, and religious) that drove England into the revolution cannot act alone. It took the unity of all three to ignite the civil war. Another Monarchy was established under Charles II a few years after the end of the revolution, and most of the religious and political aspects that the rebels fought for reverted back to that before the revolution. However, the political relations had changed for good; Habeas Corpus laid a strong foundation for future constitutional developments and Parliament’s powers were no longer challenged. Research Papers on The Causes of The English Revolution of 1642 - History EssayQuebec and CanadaAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraBringing Democracy to AfricaPETSTEL analysis of IndiaStandardized TestingAppeasement Policy Towards the Outbreak of World War 2Comparison: Letter from Birmingham and CritoCanaanite Influence on the Early Israelite ReligionHarry Potter and the Deathly Hallows Essay

Research Report outlining the general database techniques Essay

Research Report outlining the general database techniques - Essay Example 16). When a database is designed, one should make sure that all functions performed by the database are correct and quick. There are some performances issues that arise due to the structure and the design of the database. Hence, it needs to be designed and structured carefully. Large tables in the database need to be identified so that special consideration to these tables can be given in terms of performance. Also the database should be tested by increasing a number of users who access the database in order to check performance. Database performance increases through normalization, database partitioning, using federated database systems and certain hardware considerations such as RAID. Normalization Normalization is a process of removing redundancies of data in a database or in other words it is a technique of producing a set of relations with desirable properties given the data requirements of an enterprise. (Stephens et al., 2008, p. 62). If normalization is not done, then certain anomalies occur which include the insertion anomalies, delete anomalies and update anomalies. Anomalies occur when at one table of a database there has been an occurrence of change either an insertion of a record or deletion of a record or updating the table; however, unaffecting the duplicate records that exist in other tables in relation to that table. The process of normalization is done basically in three steps. The database is brought to its first normal form (1NF). A relation (table, entity) in a database in which the intersection of each row and column contains one and only one value is said to be in 1NF. All relations are supposed to be in 1NF. After 1NF, the relations in a database are brought to the 2NF. A relation that is in its 1NF and all non-primary key fields is fully functionally dependent on the primary key is said to be in 2NF. Then a relation that is in 1NF and 2NF and in which no non-primary key field is transitively dependent on the primary key field is said to be in 3NF. These are the three basic steps that normalize the database. Database Partitioning Through database partitioning, database is broken into small physical units that can be managed independently. In this way, it becomes easier for the designers and operations personnel as the database becomes flexible in data management. Large physical units, on the other hand, cannot be structured, recovered, organized or monitored. Partitioning makes indexing easier and also allows sequential scanning. Through this process, data can be broken up by organization, business unit, region, date and others which help in the desired analysis of data (Connolly and Begg, 2008, p. 119). Through partitioning, the performance of database is enhanced. This is because when database is partitioned, subsets of data are formed. And these subsets can be managed and accessed with efficiency and are useful for analysis. Partitioning also makes the activities of maintenance operations such as defragmentation and index rebuilds. Partitioning mak

Economics Essay Example | Topics and Well Written Essays - 500 words - 17

Economics - Essay Example Thus, for each of the input employed in order to produce a good, the resource should be able to increase the volume of production at the lowest possible cost. Logically, the lower the cost of producing the product the higher the productivity of the resource. Cost and productivity thus have an inverse relationship—when cost of manufacturing a unit of output is high, the productivity is low and conversely, the lower the production cost per unit the higher the productivity. In order to illustrate this point, take two workers who both assemble stuff toys for eight hours. Each of them is paid $10 an hour and the eight hour period will be paid $80. For simplicity’s sake, let us assume that the first worker can produce 8 stuffed toys within the working hours while the second can only produce 4. The first worker’s labor cost of producing a stuffed toy is $10 while the second is $20. Being able to produce at a lower cost, the first worker is more productive. The law of diminishing marginal productivity states that the â€Å"when the technology of production and some of the inputs are held constant and the quantity of a variable input increases continually, the marginal productivity of the variable input will eventually decline.† It should be noted that the law of diminishing marginal productivity assumes that only on input is increased while all others are held constant. This economic law can be proven by real world examples in the workplace where employees are put to work on certain projects with a constant level of resource. In a factory where people are employed to manufacture candles. Suppose that each day, 100 kg of waxes should be melted and turned into aromatherapy candles. Assigning one worker will undoubtedly contribute the highest return considering the cost of labor which is needed to transform the input into output. Adding a second employee will add more output, yet will not be as productive as the first since the